I worked on the redesign of Ingresse's B2C platform, with the primary goal of enhancing the overall user experience. The project involved a comprehensive analysis of user feedback and behavior, identifying pain points and opportunities for improvement. By focusing on intuitive navigation, clearer information architecture, and more accessible features, we aimed to make the platform more user-friendly and efficient.

A key aspect of the redesign was optimizing the purchase flow. We streamlined the steps involved in making a purchase, reducing friction points and simplifying the process. This not only improved the usability of the platform but also helped to increase conversion rates by making the journey faster and more intuitive for users.